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08 Aug Purpose

I’m here in San Diego in June of 2014 to meet with what I’m coming to call my Purpose Tribe. I suppose you could more accurately call them an entrepreneurial, business-savvy and purposeful powerhouse but they certainly refer to themselves as a tribe – or sometimes, as family.

It’s a sad commentary on our times that by using words like tribe or family we’re less likely to consider that these endeavors have any real basis in business and therefore, the real world. It’s easy to consider these initiatives a throwback to the 70s where free love, good music and certain herbs consumed everyone’s time. Back then, it’s safe to say, the consumption of these things lead to a definite lack of tangible results, which brings me back to my experience this week.

Living with Purpose

I’m here to gather with these people in a series of masterminds, think tanks and strategic meetings designed to ask and answer the great concerns of our times. We’re in process of kicking off a series of strategic initiatives with measurable results on a world stage. I’m not sure whether we, as a self-appointed group, have the resources, skills and experience to actually pull anything off, nor solve these problems, or even that we’re identifying the right ones to even tackle.

What I do know, however, is that in spite of that, we’re actively trying. We are doing our best to be living with purpose.

What I’ve found is that most people are content to leave such actions to others. Most people, also, are operating under the delusion that such initiatives are not going to be profitable.

Purpose and Profit

What if it possible, and go with me for just a moment, to pursue purpose and profit at the same time. Is there a balance that can be struck?

Some of the new voices of our times certainly think so. More than that, they’re demonstrating these principles in the real world. Companies like Toms who gives away a pair of shoes for every pair they sell. Companies like Whole Foods who aim to demonstrate Conscious Capitalism.

What’s more, these companies are finding strong support in the community. The population at large, it seems, has realized that the government is not necessarily going to solve these problems. They appear to be distracted by a decades long debate about which political approach is correct. Meanwhile, the planet turns in a dark direction. So who can we support with our consumer dollars?

Some years ago the trend was to support companies with a clear environmental commitment. These days, that’s not enough to distinguish you or your business from the pack.

Your Purpose

So ask yourself – what can I do? What is mine to do, today? How can I demonstrate purpose beyond simply making a living – while making a living at the same time?!

As always, I love to hear from you – please leave your comments below.


Tim Levy

Tim Levy is an author, speaker, consultant and coach working with CEOs and entrepreneurs on clarity, strategy and mindset. He runs a strategic marketing agency out of Austin, Texas. He routinely speaks for leading organizations like Vistage International, Conscious Capitalism and Secret Knock. Tim’s intention is to radically accelerate and enable highly purposeful CEOs and entrepreneurs in their business and personal lives.

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